Public Sector Institute

At Your Service! Call 301-774-6660

Quick Links

Who We Are What We Do Marketing & Outreach Research Publishing Education & Training

Media Services Consulting Effective Government Public Sector Institute Achievements

Who We Are

Founded in 2003, Public Sector Communications, L.L.C. (PSC) is a CCR registered federal government contractor and is classified by the Small Business Administration as a small business.

• CCR Registered
• Small Business

PSC is classified as a SBA Small Business for the following NAICS codes.

• 511110 -- Newspaper Publishers
• 511120 -- Periodical Publishers
• 511130 -- Book Publishers
• 516110 -- Internet Publishing and Broadcasting
• 519190 -- All Other Information Services
• 541611 -- Administrative & General Management Consulting Services
• 541613 -- Marketing Consulting Services
• 541810 -- Advertising Agencies
• 541830 -- Media Buying Agencies
• 541840 -- Media Representatives
• 541850 -- Display Advertising
• 541860 -- Direct Mail Advertising
• 541870 -- Advertising Material Distribution Services
• 541910 -- Marketing Research and Public Opinion Polling
• 561920 -- Convention and Trade Show Organizers
• 611430 -- Professional and Management Development Training
• 611710 -- Educational Support Services

At Your Service! Call 301-774-6660!

What We Do

Public Sector Communications specializes in providing the following products and services to government and its private sector partners:

• Marketing and Outreach
• Research
• Publishing
• Education and Training
• Media Services
• Strategic Planning and Consulting Services

We work with leading providers, so that you have always have a "team of experts" working on what ever product or service you need. Learn more

Marketing & Outreach

PSC provides the following services:

• Development of strategic plan (including strategies and tactics)
• Execution of Plan
• Creation, Production and Distribution of Collateral Materials
    • Brochures
    • Ads
    • Data Sheets
    • Flyers
    • Presentations
    • Direct Marketing packages(print and online)
• Event Management for Conferences, Seminars, Workshops, Tutorials, Trade Shows
• Public Relations
• Corporate Branding
• Market Research

Research

PSC offers a full range of research services including:

• Defining the methodology
• Interviewing
• Survey preparation, execution, data collection and report writing

At Your Service! Call 301-774-6660!

Publishing

PSC produces custom publications including:

• Newsletters (print, electronic, online)
• Magazines/Periodicals
• Editorial Supplements
• Advertising Supplements
• White Papers
• Research Reports

PSC provides these publishing services:

• Content creation
• Research
• Writing
• Editing
• Art & Graphics
• Design
• Production
• Printing
• Distribution
• Database Development and Maintenance

Custom Publishing Products

• Publications (Books, Newspapers, Guides etc.)
• Reports
• Editorial & Advertising Supplements
• Newsletters (print, electronic, online)
• Web Design and Maintenance
• Ad Creation and Production
• Direct Marketing Packages
• Collateral Materials
• Presentations

Do You Need Custom Publications Covering These Topics?

• Anti-Terrorism Risk Assessment
• Calculating & Predicting Outcomes of WMD Incidents
• Emergency Medical Services & Fire Operations
• Catastrophic Event Response Planning
• Intelligence Analysis
• Business Intelligence and Corporate Espionage
• Managing Change through Post Event Evaluation
• Catastrophic Event Prevention Planning
• Analyzing and Evaluating Terrorist Events
• Communications and Technology Security
• Current Events in Homeland Security Management
• Post Catastrophic Event Documentation and Reporting
• Post-Catastrophic Event Analysis
• Capstone Simulation: Catastrophic Incident Community Assessment

We can provide custom publications on these topics and others. No matter your requirement, PSC can create, publish and distribute the exact custom publication that serves your need

At Your Service! Call 301-774-6660!

Education & Training

PSC works with leading experts to provide the following services:

• Custom education at your site (in person)
• Development of education courses, materials and manuals

Web-based and online education

PSC provides custom, onsite professional training in a wide variety of management and technology areas. Learn more.

Media Services

PSC works with leading media experts to provide the following services:

• Media Planning and Buying
• Ad development and production
• Web Site Development and Hosting
• Public Relations
• Direct marketing and collateral creation, development and distribution

Strategic Planning & Consulting

PSC will work with you every step of the way in these areas:

• Market Research and Planning
• Business Analysis, Research, Strategic Planning
• Business Development
• Corporate Branding
• Executive Training
• Defining Sales Structure and Organization
• Channel & SI Business Development

At Your Service! Call 301-774-6660!

PSC Products

Effective Government featuring Homeland Security Strategies

PSC publishes Effective Government (featuring Homeland Security Strategies). EG is an electronic magazine published 18 times a year with a distribution of 75,000 government managers and government contractors.

EG's editorial focus is on advancing innovation and best practices throughout the public sector. EG is also the official publication of the Federal Executive Forum, heard monthly on Federal News Radio.com and WFED 1050 AM in Washington, DC. Learn more

Public Sector Institute: www.PubSector.net or www.PublicSectorInstitute.net

The Public Sector Institute website serves as a destination site for Effective Government, PSC products and services and an information resource focusing on topics that advance innovation and best practices.

The website also serves as a direct marketing platform to reach the 75,000 who receive Effective Government. This platform offers government and contractors a platform where they can promote and sell products directly to buyers.

At Your Service! Call 301-774-6660!

Achievements

Publishing

Created and directed the Cahners Publishing/Post-Newsweek Media custom publishing division for Government Computer News and GCN State & Local. (later took over the program for Washington Technology.) Between 1992 and 2003, produced more than 150 single and multi-sponsor innovative ad-generating supplements including:

· Single sponsor supplements for Digital, Dell, Unisys, Cisco, CompUSA, GTSI and others.

· Multi-sponsor supplements that covered all aspects of IT policy, products and trends. Includes the 35 part series “Technology Excellence In Government” and the GCN/WT current “Homeland Security” series.

· Produced Homeland Security custom insert for TIME Magazine.

Advertising

Produced effective advertising in the government, education and publishing industries for

• Post-Newsweek Media

• Cahners Publishing/Reed USA

• Ziff-Davis Publishing Co.

• U.S. Professional Development Institute

Branding/Corporate ID

Created comprehensive branding campaigns launching or relaunching Government Computer News, GCN State & Local, GCN Shopper, Windows NT Magazine, GSA Sourcing Guide, U.S. Professional Development Institute, FOSE Tradeshow and Government Computer Expo and Post Newsweek Tech Media to national business audiences.

Corporate Communications

Pioneered the use of cost-effective, not costly B to G corporate communications vehicles for Government Computer News and GCN State & Local. Created and edited series of long-running print newsletters at Cahners Publishing and Post-Newsweek Tech Media to provide industry intelligence to company clients.

Integrated Marketing

Created, developed and pioneered the first in print, in person and online integrated marketing program designed to serve the government IT market in 1998 for Government Computer News. Branded as “Technology Excellence In Government”, this integrated marketing program combined education seminars, a print custom publishing supplement and online delivery of content for one sponsorship fee, thus providing sponsors three ways to communicate and coordinate their message to government and integrator buyers.

Research

• Developed and directed all research actitivies for Government Computer News, GCN State & Local.

• Currently conducting research for the Centers for Medicare & Medicaid Services on “Getting Results with a Blended Workforce”. Report due March 15, 2006.

At Your Service! Call 301-774-6660!

Public Sector Communications Founder: Jeff Erlichman

Jeff Erlichman is President/Publisher of Public Sector Communications (PSC).

He formed PSC in 2003 with this mission:

· To provide companies with strategic marketing, publishing, communications and consulting services.

· To publish online and print publications/newsletters and Web Sites dedicated to serving the information needs of the public sector and its private sector partners.

· To provide public and private sector organizations with custom research and education products and services.

Current PSC properties include:

· www.Pubsector.net and www.PubSector.com website

· Effective Government featuring Homeland Security Strategies (EG) eMagazine (www.PubSector.net/EffectiveGovernment)

EG reaches an audience of 70,000 managers, business professionals and technologists (50,000 government/20,000 government contractor/vendor).

Prior to forming PSC, Jeff served as Associate Publisher, Marketing/Custom Marketing for Government Computer News and Washington Technology.

Hired in 1983 by the U.S. Professional Development Institute, the founder of Government Computer News, he served in a variety of marketing positions, rising to Associate Publisher for Marketing and Custom Marketing Services. Jeff was responsible for all marketing, research, event and sales support activities for GCN and WT, which are widely recognized as the leading technology publications serving federal government executives, managers, technologists and solution providers.

In 1992, Jeff launched GCN’s Custom Marketing division with P&L responsibility with the mission to create and bring to market in person, in print and online custom programs. Between 1992 and 2003, Jeff created, edited and produced 150 advertising supplements ranging from single sponsor supplements from Dell and Cisco to GCN’s current multi-sponsored Homeland Security supplement series.

In 1995 (and again when re-launched in 1998), he directed all marketing and research activities for GCN State & Local. In the same year, Jeff introduced GCN’s Technology Excellence in Government (TEG) supplement series and expanded the TEG series to include seminar and online components in 1998. As of 2003, there were 35 supplements in the TEG series. During his tenure, GCN was owned by Ziff Davis Publishing Company, Cahners Publishing/Reed USA and the Washington Post Company.

Prior to joining GCN, Jeff was an Account Executive for a DC area reseller, selling Information Technology products to government and commercial clients. Clients included military and research installations within Washington, DC area such as the Naval Research Lab, Naval Surface Weapons Center, Harry Diamond Lab (Army) and Johns Hopkins Applied Physics Lab.

Jeff holds a Bachelor of Arts from George Washington University and a Master of Education from University of Massachusetts. He has also completed the Stanford Professional Publishing Course.

Currently he, his wife Lee and golden retriever Scarlett Begonia live in Brookeville, Maryland, 20 miles north of Washington, DC and capital of the USA for one day in 1814.